Established in 2000, AssessAdvantage principal is Robin McKay MA(Hons), supported by Brent Lawrence MBA and Dr Ruth Jillings. We are Organisational Psychologists, our business is assessments and online employee recruitment and appraisal systems.

We focus on the people in organisations - which ones to hire or promote - how to train and develop them - and how to maximise their collective potential.

We have proprietary rights to a number of assessment tools for selection, development, team building and managing performance. If you're a like-minded organisation, or individual consultant you may be interested in our partnership opportunities.

What we do

AssessAdvantage provides organisations with a wide range of web based, validated psychological assessment and diagnostic tools:

  • Psychometric Testing for selection & development
  • Online Applicant Tracking Systems (Linked to assessment)
  • Performance management & appraisal (360 degree feedback)
  • Competency modelling (The Assess SSM Workshop)
  • Culture & Climate Surveys
  • Employee Annual Reviews

These tools are simple to use, inexpensive and legally defensible. They provide the valid, reliable insights that organisations need to make informed intelligent decisions - whether hiring, developing or improving the performance of staff.

How we can help you

Unlike many assessment organisations, our consultants are Organisational Psychologists. We don’t push, or represent one product solution. We believe different situations need to be addressed with the appropriate assessment tools, hence our range of solutions. Talk to us about your needs and we'll recommend an appropriate solution.

AssessAdvantage is committed to ensuring that our psychological assessment tools and consulting services will dramatically improve your staff selection, development and performance management systems, leading to a more motivated, satisfied, and committed workforce, resulting in more profit for our customers and employee retention.

Robin McKay - MA(Hons) I/O Psych

RobRob has an extensive background of 25 plus years in the New Zealand and Australian broadcasting industries. He pioneered commercial FM radio on both sides of the Tasman. Being an owner, operator and consultant of many radio properties, small and large, Rob has a solid base of general business and marketing knowledge in an industry that is very dependent on 'people performance'.
After selling his radio interests in the early 90s, Rob went back to school! Over 5 years of full-time study he gained a BA in Business Psychology and a MA(Hons) in Industrial & Organisational Psychology from Massey University. Rob's the author of "No More Square Pegs" (see our shop).

Dr Ruth Jillings - PGDip I/O Psych, PG Cert CBT, PG Cert Hlth Sci

staff ruthRuth has a Ph.D in Psychology, She is a regular on TVNZ's Good Morning, National Radio, ZB Network and About Kids Magazine. She guest lectures at Massey University and prior to her academic career owned and operated her own interior design franchised business in Canada.
Ruth is an accomplished presenter, consultant and counsellor. Her main areas of interest is workplace wellbeing, team building and career development.

Brent Lawrence - MBA (Hons)

staff brentBrent comes to us from a management-consulting career in the United States. Most recently he was General Manager of Hardwired's international division. He is certified in the use of our key assessment instruments – ASSESS and Prevue. His strong business background, consulting and administration skills complement our team. Brent is our resident “expert” on teamwork and executive development. His philosophy, “business is not a democracy, we don’t teach people to like each other, we get them to understand how your business makes money”!

Need help?


AssessAdvantage Ltd, Organisational Psychologists are Australasian Distributors of CLUES. Visit our Master Website at



Our support service operates daily
8am to 8pm: Call +64 9 414 6030
PO Box 31 544, Milford, Auckland, 0741



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